Current Situation of Chinese Automobile Brand Development, Reason Analysis and Policy Recommendations

Abstract

With the continuous development of the "New Four Modernizations" trend, the automotive industry ushered in a period of strategic opportunity. In this regard, Chinese auto brands are actively carrying out strategic deployment to leverage on the strength of the upward trend. In recent years, the technology and product quality of Chinese automobile brand have been further improved, and the production and sales volume of automobiles and market share have been rising, but it is still a long way from the goal of becoming bigger and stronger. This article focuses on the current development of Chinese automobile brand, summarizes their shortcomings in brand image, brand premium and going abroad, analyses the reasons behind them based on the whole life cycle of auto products, and puts forward policy suggestions from the perspectives of industrial clusters, resource support and image promotion.