Exploration of Business Management Practices for Third-Party Automotive R&D Institutions

A Dual-Cycle Development Perspective based on the Demand-Value End

Abstract

Against the backdrop of the automotive industry’s transformation and upgrading toward intelligence, low carbon and connectivity, third-party automotive R&D institutions, as key players in industrial technological innovation, undertake the core functions of technological research and development, resource integration and industrial empowerment. At present, market competition in the industry is intensifying and policy supervision is increasingly sophisticated, rendering the traditional extensive business management model incompatible with the requirements of high-quality development. Optimizing the business management system and building an innovative development model have become an imperative for third-party automotive R&D institutions. From the perspective of the demand-value end and based on the core elements of collaborative management, this paper constructs a business management logic system rooted in demand, supported by organizational structure, and driven by business and projects as two wings. It divides the operation into two major modules: an internal lean management cycle and an external innovative development cycle, and identifies four core management levers: contract management, cost control, market development and capability iteration. Meanwhile, aligned with the four major directions of automotive technological development-intelligent connectivity, safety and reliability, user experience and energy conservation and low carbon-it analyzes the internal logic of the dual-cycle operation mechanism. The research finds that the lean control of the internal cycle is the foundation for the sustainable operation of institutions, while the market-technology linkage of the external cycle is the driving force for innovative development. The synergistic empowerment of the dual cycles can optimize enterprise resource allocation, enhance R&D service capabilities and strengthen market competitiveness. Combined with the current situation of the industry, this paper proposes targeted business optimization strategies, providing practical references for third-party automotive R&D institutions to improve their management systems and achieve high-quality innovative operations.