Research on the Development and Optimization of Lakeside Star Area Homestay Industry in Zhaoqing

Haiming Chen; Shuying Huang

doi:10.54691/njv60386

Authors

Haiming Chen
Shuying Huang

DOI:

https://doi.org/10.54691/njv60386

Keywords:

Lakeside Star Area Homestay; Consumption Experience; High-quality Development of Rural Tourism.

Abstract

Leveraging its national 5A-level scenic area status and strategic location, Zhaoqing Lakeside Star Area has witnessed rapid growth in the homestay industry. However, challenges such as intensified homogenization, inconsistent service quality, and insufficient cultural exploration have severely constrained sustainable development. This study examines Lakeside Star Area's homestays through field research, in-depth interviews, and questionnaire surveys, employing SPSS 27.0 software for data analysis. It identifies key factors affecting consumer experience and proposes systematic optimization strategies.

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