Research on the Impact of Internet Application Level on Enterprise Competitiveness

Abstract

With the rapid development of Internet technology and its widespread application in the commercial field, it is particularly important to study the impact of Internet application level on enterprise competitiveness. Through literature review and theoretical analysis, this study defines the concept and classification of Internet application, and explores the components of enterprise competitiveness. Based on the resource-based view and dynamic capability theory, this paper constructs an analytical framework for the impact of Internet application on enterprise competitiveness. The study found that the improvement of Internet application level can significantly enhance the operational efficiency, innovation ability, market responsiveness and brand value of enterprises. Specifically, it is manifested in: optimizing supply chain management and production efficiency, supporting R&D and business model innovation, improving customer relationship management and market information acquisition capabilities, and enhancing brand communication and corporate image management through social media. Through case analysis of typical enterprises, this paper summarizes the successful experiences and failure lessons of Internet application, and puts forward strategic suggestions for improving the level of enterprise Internet application, including formulating clear strategic goals for Internet application, increasing technology investment, cultivating professional talents for Internet application, innovating management mechanisms and strengthening win-win cooperation. Finally, this paper summarizes the research conclusions, points out the limitations of the research, and proposes future research directions. This study provides a theoretical basis and practical guidance for enterprises to enhance their competitiveness in the Internet era, which has important theoretical and practical significance.